Design et Nature, entremêlés / entwined

Du marketing à la conception de jardins
From marketing to garden design

 
 
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La constance du concepteur-jardinier
The garden whisperer

A l’Atelier Gabriel, la vie n’est pas tissée de lignes droites. Gabriel Rochard l’a fondé en 2011 après dix ans à barouder dans le marketing international de marques et groupes tels que Louis Vuitton, Publicis et Unilever après des diplômes bien loin du jardin (Hypokhâgne, SciencesPo Rennes, Essec). Mais les passions d’enfance et le potager de l’adolescence, la propriété des grands parents en bord de champs et les déménagements successifs dans les contrées lointaines, tout se logifie et prend sens. En 2009, Gabriel rejoint ainsi l’Ecole Nationale Supérieure du Paysager de Versailles et en sort en 2011 avec son diplôme de Concepteur de Jardins dans le Paysage. Après un passionnant passage à l’agence de Louis Benech, Gabriel fonde sa propre agence : Atelier Gabriel. L’équipe s’est depuis agrandie pour accueillir Thomas, Paysagiste concepteur diplômé de l’ENSP de Versailles et écologue de formation initiale.
Une équipe multifacettes et la tête dans les plantes et la passion pour l’urbanité verdissante.
For Gabriel, life doesn’t happen in straight lines but in circles. Having obtained a host of degrees from prestigious schools,
Gabriel had a successful marketing career for 10 years with luxury brands such as Louis Vuitton, Publicis & Unilever.
In 2008 that part of his life came to an end when Gabriel chose to pursue his lifelong passion of garden design. Three years later, with a degree from the esteemed School of Landscape Architecture in Versailles and after collecting some valuable experience working with landscape architect Louis Benech, Gabriel set up his design studio: Atelier Gabriel. His own vision of landscaped gardens that he wanted to offer to the world.

 
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A propos / About
Gabriel Rochard

True to the spirit of John Burroughs, or of Jeffries or Thoreau, Gabriel is a creator of an innovative type of nature literature, that is manifested not in writing, but in creating tangible, three dimensional works of horticultural art, that live, breathe and transform in an ever-evolving feast of the senses. The gardens that Atelier Gabriel creates are reminiscent of his memories as a child where his passion for nature was first instilled, at the age of 7 he was lucky enough to see the tropics whilst living in New Caledonia. Since then, Gabriel has continued to travel the world, seeking out the flora of countries from Europe across to Japan.

Although living in a small apartment in Paris, he always had a special bond with nature. Gabriel returned regularly to New Caledonia where he was enchanted by the unblemished flora of which 90% is endemic, this has been a major influence of Gabriel’s life, the wonder of which accompanies him to this day. Today Atelier Gabriel works incessantly to create gardens of all shapes and sizes for his diverse clientele, from private terraces to urban gardens as well as commercial and office areas.

With an acute passion for botany and Mediterranean and Japanese flora, Gabriel has created sustainable gardens of exceptional beauty, predominantly in France. Gabriel also keeps two experimental gardens : one near Paris and one in Southern Brittany where new plants are introduced and propagated to enrich his selection of flora. Gabriel Rochard is a member of the Greek branch of the Mediterranean Garden Society, a permanent source of inspiration and experience for his projects. He participates actively in garden festivals and plant days in Murabilia (Tuscany) as a member of the jury along with journalists and botanists from all over the world.

When time allows it, Gabriel Rochard explores the world and its miraculous biodiversity, studying and collecting inspiration fromthe Gondwana plants of New Caledonia, the subtropical forests of Japan, the Mediterranean ‘phrygana’ of Greece or the tropical Peru. He also visits a lot of Botanical Gardens throughout the world (Edinburgh RBGE, Kew Gardens, Buenos Aires, New York…).

Méthodologie
How we work

Chaque lieu, quelle que soit sa taille, dispose de caractéristiques et de potentiels qui lui sont propres. Patios urbains, jardins d’entreprises, terrasses sur les toits, maisons de campagne, parcs urbains… les possibilités et les besoins sont infinis.
Every space, however small or large, has its own character and potential, the possibilities can be virtually endless.
Gardens, yards, terraces, grounds, any patch of land or area, can be transformed into a beautiful space, be it residential, recreational, industrial, private or public spaces.

Aquarelle projet, Hôtel particulier, Neuilly-sur-Seine

Aquarelle projet, Hôtel particulier, Neuilly-sur-Seine

Une approche 360° | A 360 methodology

Atelier Gabriel définit pour chaque lieu un projet sur-mesure, qui respecte l’esprit du lieu autant qu’il répond aux attentes de ses occupants. Un processus itératif est donc opéré durant la conception du projet pour définir les contours, balayer le champ des possibles puis affirmer le chemin futur du lieu : recensement des besoins clients, diagnostic de l’environnement climatique, urbain, architectural, des nuisances sonores, des points de vue… jusqu’à la topographie, les sols en place, la portance de la dalle dans le cas des terrasses.

There are so many genres and styles: formal gardens, flower gardens, water gardens, secret gardens, whimsical gardens... Our team will design a tailor-made project that reflects exactly what is needed to transform your space into a sensational retreat that thrives from season to season.

Du plan d’Atelier au chantier

Du plan d’Atelier au chantier

Un jardin pour demain | Looking forward

Atelier Gabriel déploie une approche multidisciplinaire et pluri-culturelle à travers son équipe et ses partenaires (ferronniers, zingueurs, designers lumière, potiers…). Les projets conçus s’articulent entre l’art et l’artisanat, tout autant qu’ils privilégient un bénéfice le plus important pour l’environnement. Aucun produit phyto, recours à d’innombrables plantes mellifères et nectarifères, aux arbustes à baies : autant d’atouts pour attirer pollinisateurs et précieux oiseaux. Chaque projet est ainsi le cadre de création d’un lieu vivant, symbole d’une nouvelle lecture par ses occupants, évolutif dans la dynamique de saison, croissant année après année.

Atelier Gabriel has a specific approach to landscaping, and will dedicate his team anbd his partners to create and develop a project that is a living organism, harmoniously blending in with its surroundings. Atelier Gabriel is also keen on designing ecofriendly gardens, using melliferous & nectariferous plants to attract bees and butterfiles, as well as berries to attract birds.

From workspaces to
terraces and gardens

Atelier Gabriel approaches every project individually. Be it a small intimate garden, or a grand-scale corporate site,
we respect both the biotope and the human, answering the client’s needs.
 

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Working spaces / Quai d’Orsay Law offices

Capturing both the spirit of the Client and the essence of a stunning Art Deco building in Quai d’Orsay, the green spaces are designed centrally, like inner patios. This elegant landscaping choice makes employees and visitors feel like they are in the middle of a garden that provides colour all year round, rather than the ambience of a strict workspace.

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Private gardens / A romantic garden in Paris

In this enchanting Parisian Hôtel Particulier, trees, shrubs, evergreens, ferns and flowers create a serene environment that tempts you to stay outside. Rather than following a linear, formal geometry the design plays with perspective and incorporates curved pathways on different levels to resemble the architecture of the house. The garden is more like an outdoor living room, integrated with the environment and so full of life, that gives the impression it has been there forever.

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Rooftops / A Terrace with dazzling views

Some projects are particularly bold and extrovert, making the best of their location; like this rooftop in Montparnasse that overlooks the Eiffel Tower and the Montparnasse Tower. All the plants and elements here are meant to be seen, in a non-linear geometry, adorned with unique, custom-made pieces.

 

A living, breathing design

A garden transcends mere decoration. It is a place to go and soothe oneself, relax and reflect.
A place to be joyous and creative and become one with the environment.

The design objects, furniture and features, are crafted custom pieces,
hand-made to suit the notions of beauty, aesthetics and purpose of the site and of the owner.

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A close encounter
with nature

Gabriel Rochard travels all around the world discovering and researching flowers and plants in a dedicated section of Atelier Gabriel studio.
His travels and experiences are documented in his Instagram feed, @The.Plant.Hunter

Every seed, every plant, every country tells a story.

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